Greenbuild 2011 Opening Keynote & Celebration

Friedman, a Pulitzer Prize-winner and internationally renowned author, reporter, and columnist, will provide the keynote, then lend his expertise to USGBC's Resiliency Agenda panel, taking place at the Opening Plenary & Celebration on Oct. 5.

In his 2008 bestselling book, Hot, Flat, and Crowded: Why We Need a Green Revolution—and How It Can Renew America, Friedman explored the parallels between the climate crisis and the global economic crisis, proposing a national strategy, coined "Geo-Greenism," to make America healthier, richer, more innovative, more productive, and more secure. "I find this set of issues—how we take the lead in the clean-tech revolution and use that to refresh, renew, and revive America—is what animates me most," Friedman has said.

Joining Friedman on the panel is medical anthropologist and physician Dr. Paul Farmer. As Chair of Global Health and Social Medicine at Harvard Medical School and Founder of Partners in Health, Dr. Farmer has written extensively on health, human rights, and the consequences of social inequality. His new book, Haiti: After the Earthquake, makes a thoughtful assessment on what works — and what doesn't — in helping communities recover from disaster.

The panel will be moderated by Roberts, an Emmy Award-winning journalist, bestselling author and a native of New Orleans, will discuss resiliency and demonstrate how all industries can play a role in community rebuilding efforts in Haiti , New Orleans and around the globe. Roberts serves dually as Senior News Analyst for National Public Radio and Political Analyst for ABC News. An inductee into the Broadcasting and Cable Hall of Fame, Roberts has won countless awards, and was cited as one of the 50 greatest women in the history of broadcasting.

To complete the panel, we are honored to welcome former Prime Minister of Canada Kim Campbell to address what she has called "the trifecta of disadvantage" where countries most at-risk from global warming are also among the world's poorest economies and weakest states. In the past, Ms. Campbell has addressed not only the impact of the physical changes of global warming on human societies but also the security risks that can be posed by this global threat as well.

After the panel, we will welcome Grammy award-winning band, Maroon 5 to the stage! The band has been a staple in the music scene since 2002, and has been devoted to fighting climate change and living greener for just as long. Maroon 5 practices green touring, from the band's bio-diesel buses to the guys' organic diets, and supports sustainability causes including the Environmental Media Association and Global Cool. Taking the stage with other eco-minded musicians at 2009's Live Earth Green Inaugural Ball, Maroon 5 has rocked out in support of the environment at a number of performances; and also in support of Haiti, USGBC's target area of aid and sustainable development through its Project Haiti campaign. The band helped launch the Haiti: Aid Still Required movement earlier this year, and played at "A Night to Benefit Haiti" in Los Angeles.

We are extremely proud to welcome Maroon 5 to Greenbuild as we stand up (and get loud!) for the environment, Haiti, and the mission of green building.

Join us Wednesday, Oct. 5 at 6:30 p.m. at the Air Canada Centre to kick off Greenbuild NEXT.